Tammy Camp

5 Hot Copywriting Secrets

Posted on 28. Aug, 2009 by Brian L. Burns.

Tammy Camp, a friend, asked me to write a guest post for this blog. Not being an adventure traveler, a kiteboarder, or for that matter, a particularly successful businessperson, you can imagine I was intimidated. I mean, what was I going to write about, that she couldn’t cover better?

When in doubt, fall back on your expertise. While I joke that I’m an expert in domestic beer and seducing women, those are actually both false. All I’m really good at is copywriting. So here, for your enjoyment, are my 5 hot copywriting secrets:

1. Always talk directly to your customers. Especially in the web 2.0 era of the Internet, the interactions you have with your customers should be conversations, not one-way dictations. Your copy should reflect this approach, addressing your readers, users, and customers the way you’d talk to them. Directly. In a conversation.

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